About igbeats

igbeats started for a boring reason: we kept seeing the same pair of earbuds listed at “80% off” on three different sites, at three different prices, none of which had anything to do with the printed MRP. So we started writing the real numbers down.

What we actually do

We track products across Amazon, Flipkart, Croma, Myntra, Nykaa and Ajio. For every product we publish, a human opens the page, notes the price and the date, checks the seller and the return window, and compares it against what that product has cost over the previous few weeks. If today's price is not genuinely good, it does not go on the site.

How we make money — plainly

igbeats is free to read and we do not sell your data. When you click a “View deal” button and buy something, the retailer may pay us a small commission. You pay exactly the same price either way. That is the entire business model.

What we will never do

• Take money from a brand for a higher position, a better score, or a “featured” badge.
• Show a struck-through MRP that the product has never actually sold at.
• Use fake countdown timers, fake stock counters, or invented “only 2 left” pressure.
• Publish a price without the date it was checked.
• Copy a manufacturer's marketing copy and call it a review.

When we get it wrong

Prices change every hour in Indian e-commerce, and sometimes a listing we recommend goes bad — the seller changes, the price jumps, the stock disappears. If you find something on this site that is wrong or stale, tell us on the contact page and we will fix or remove it. We would rather lose a commission than keep a bad listing up.

Editorial independence

Nobody outside our team sees a page before it is published. Brands cannot review our drafts, cannot request changes, and cannot pay for coverage. If we ever accept a sponsored placement in future, it will be labelled clearly as an advertisement at the top of the page, not buried in a footer.